The term gameplay to me implies the experience of playing a game, and in turn, the way a game is played or intended to be played. Whether it be fast paced action, calculated puzzle solving, or strumming a plastic guitar, gameplay is a fundamental feature of all games and is key to determine if the player is in fact enjoying the experience of playing. With out gameplay the most stunning looking graphics's or the most striking sound scarcely save a game with poor gameplay.
The design process seems to vary depending on the company in question. There isn't specific process which is followed for the design. Though there are obviously such people as game designers who are in some cases solely responsible for the creation of the game it is generally a collaborative effort between the many designers involved in making a game. though one person may have an initial idea it is then widely circulated and built upon and course character design, sound, and level or map design are all key in the process of creating the gaming experiences and, hopefully if done properly implementing the gameplay.
During this process i think the designers are thinking genre specific. Although you could argue that games possess the same fundamental rules and in some cases they do, I still think that a racing game for example is operating under a different set of rules to say, a sing star style karaoke game. No doubt the designers are aware of their target audience whilst developing their ideas and this in itself brings with it a need for the difference in the playing experience.
I tend to enjoy adventure games, games like tomb raider, prince of Persia, shadow of the colossus, metal gear solid, god of war, silent hill, resident evil and most recently have been enjoying assassins creed despite the fact it is slightly repetitive. judging from the list I suppose the things I find important are the sense of exploration and the feel of freedom. A good story with depth and the feeling of involvement in the story is important. also in conclusion, judging from the list a 3rd person view.
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